BT and EE’s Keep on Winning campaign was designed to highlight the strengths of their broadband and mobile networks, positioning the brands as seamless and superior for connectivity, speed, and reliability. Little Shadow was brought on by Curious Productions to create fully composited environments and platform-ready content from a green screen shoot, delivering bold, brand-specific visuals that resonated across social platforms.

Our Approach

The campaign shoot featured live-action talent against a green screen. Our role was to build photoreal digital environments around each scene, placing characters in stylised, branded worlds that felt immersive and energetic.

Key steps included:

• Matte extraction and cleanup for complex shots with fast motion and edge detail.

• Environment design using BT’s blues and EE’s signature teal/yellow to create visual distinction across two master edits focusing on one brand.

• Motion tracking and light matching to anchor actors convincingly within their CG backdrops.

• Platform-specific adaptations, including vertical, square, and 16:9 formats for Instagram, Facebook, YouTube, and paid ad rollouts.

The digital sets were designed to reflect the tech-forward tone of the campaign, blending abstract architecture, glows, and UI-like motion to mirror the digital space where both brands operate.

The Results

Delivered as two master brand films and a full suite of social cuts, the campaign content rolled out across BT and EE’s digital channels. The seamless green screen compositing and stylised environments reinforced the message of digital confidence, visually celebrating connectivity and speed through a clean, contemporary lens.