Creative brief

The concept was “out of body flavour”, how do you visualise that euphoric moment when a perfect bite of food makes you forget everything else?

The campaign needed to deliver this feeling in short, bold pieces of video content for social platforms. Each film would feature a moment of bliss so powerful that the diner’s soul would literally float away. It was playful, surreal, and all about expressing joy through visual effects.

Our approach

With limited time and a strong visual concept, we focused on clarity and energy. Each film had to work in under ten seconds, delivering a single, visually striking idea that felt satisfying and surprising.

The challenge was always to balance, adding just enough visual flair to enhance the feeling without overshadowing the food. We worked closely with the director and creative team to make sure every frame served both the concept and the brand.

The results

Delivered three vertical-first social ads optimised for TikTok, Instagram, and YouTube Shorts. The campaign was rolled out across Wagamama’s social feeds.